promote

verb

1. 1

   make publicity for; try to sell (a product)

   The salesman is aggressively pushing the new computer model

   The company is heavily advertizing their new laptops

2. 2

   change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent

3. 3

   be changed for a superior chess or checker piece

4. 4

   give a promotion to or assign to a higher position

   John was kicked upstairs when a replacement was hired

   Women tend not to advance in the major law firms

5. 5

   contribute to the progress or growth of

   I am promoting the use of computers in the classroom