patronage

noun

1
the business given to a commercial establishment by its customers
even before noon there was a considerable patronage
2
(politics) granting favors or giving contracts or making appointments to office in return for political support
3
the act of providing approval and support
his vigorous backing of the conservatives got him in trouble with progressives
4
a communication that indicates lack of respect by patronizing the recipient
5
customers collectively
they have an upper class clientele

1
be a regular customer or client of
We patronize this store
Our sponsor kept our art studio going for as long as he could
2
support by being a patron of

Also useful for “patronage”:Unscrambler— Rearrange the letters in “patronage”