conceit

noun

1. 1

   the trait of being unduly vain and conceited; false pride

2. 2

   an artistic device or effect

   the architect's brilliant conceit was to build the house around the tree

3. 3

   a witty or ingenious turn of phrase

   he could always come up with some inspired off-the-wall conceit

4. 4

   an elaborate poetic image or a far-fetched comparison of very dissimilar things

5. 5

   feelings of excessive pride